AFFILIATE MARKETING
Affiliate marketing involves revenue sharing between
two web sites. The Affiliate site normally provides
free advertising for an e-commerce site and compensation
is based on performance i.e., sales, clicks, registrations,
or a combination of all.
Affiliate Marketing is the new marketing strategy significant
for the e-business world. The reason for the success
is that the ‘Merchant’
(advertiser) pays only for the results rather than paying
to reach the audience. ‘Pay-for-performance
marketing’ is the other apt name for
Affiliate Marketing. In addition, the ‘Affiliate’
gains an incentive by permitting the Merchant to post
an advertisement on his webpage.
Functioning
Affiliate Marketing is a widespread method of promoting
a website, wherein an affiliate is paid a commission
by the merchant for every visitor, subscriber and/or
customer that he provides the merchant through his efforts.
It is a modern variation of the practice of paying finder's
fees to the individuals who introduce new clients to
a business.
Compensation may be based on a certain value for each
visit (Pay-per-click), registrant (Pay-per-lead), or
a commission for each customer or sale (Pay-per-Sale).
The Merchant offers to pay the Affiliate ‘x’
amount for either a click through from the link of Affiliate’s
site, or for a lead (where the visitor signs up for
a newsletter, fills in a form etc.) or a percentage
of a purchase made by a visitor as a result of a click
through.
Even if the visitor does not make a purchase on the
advertiser’s site immediately, most programs will
offer ‘cookie duration’ of usually around
30-90 days. This means that as long as the visitor has
the cookie in their cache; even if they return to the
Merchant’s site one month later, the affiliate
will still receive the commission from the sale.
Core Components:
Members Involved
The e-Affiliate Marketing Program has a three-tier
interrelated structure.
- The Merchant (the advertiser / publisher)
- The Affiliate Network (the intermediary)
- The Affiliate or the Partner (the website owner)
Benefits
We will provide you an excellent tracking service where
the data will be offered to you as per your demand and
our criteria. Also, we have a staff that constantly
deals with your questions and demands. Likewise, eAffiliatez.com
also has a robust support area where you can search
for the information you need regarding site functionality
and account related queries 24 hours a day. Members
can contact us on support@eaffiliatez.com
for further queries. The list of benefits of working
with an Affiliate Marketing Network is extensive.
- No extra overheads: Your accounting
and affiliate disbursement is taken care of by eAffiliatez,
your affiliate network.
- Brand awareness: As your site
has increased traffic, your brand gains recognition
- No more Search Engines: The affiliate
network lessens your dependence on the search engines,
and lets you be seen at the right places for getting
sales.
- Pay-as-per-performance: You don’t
have to worry about ROIs (Returns on Investments)
as you only pay for the performance.
As the results derived out of being associated with
affiliate marketing in any way is manifold, register
with eAffiliatez now!!
|