Client: Direct Flights International Pty Ltd (DFI) is a privately Australian owned company. Its core business activities are: Online travel portal, Travel Consolidation and Western Union Money Transfer Services.

Challenge: When Directflights.com.au approached eBrandz, their objective was not only to drive quality traffic but to increase number of sales through Affiliate Marketing. Their main motive was to drive only Australian visitors and hence they had signed with the nominal Australian Affiliate Networks like www.clixgalore.com.au as well as www.checkmystats.com.au.

Solution: eBrandz affiliate team conducted a detailed research and review of the Affiliate Program. The following issues were addressed and put forward.

1. The removal of all affiliates that had been participating in any parasitic activities
2. Implementation of a new and well designed set of creative for use by the affiliates
3. The Affiliates were set to Auto Approval…eBrandz Affiliate team suggested manual approval of the Affiliates.
4. eBrandz Affiliate team also suggested to stop the Affiliate program with www.checkmystats.com.au since they had not been successful in generating any results.

Increase affiliates: eBrandz, Affiliate team has fared well in keyword research and pitched to good potential sites to become the affiliates of Directflights.com.au. They had also very successful in recruiting and motivating the Affiliates which has increased the number of our Affiliates enormously.

Results: Nay says that “as a result of assigning the Affiliate Program Management to eBrandz he has saved tens of thousands of dollars in commission payments to affiliates that engaged in unethical marketing practices. eBrandz is a very professional company and always communicated well with us. eBrandz always responded to our questions in a timely manner and followed their schedule as well as provided accurate reports to keep us informed about the progress of the Affiliate Marketing Management Services. They are easy to work with. eBrandz team was very confident and always enthusiast to answer every question that I have… We had a wonderful experience working with eBrandz and the success of the Affiliate Program has clearly given a new direction to my business.