Client: The Space Store is the universal leader in
quality NASA and space theme products including toys, memorabilia, Astronaut
Suits, costumes, food and more.
Challenge: Despite signing up with one of the best
affiliate networks like CJ, there were not many takers for TheSpaceStore.com's
affiliate program. Being a busy individual the client did not have time
to manage nurture and grow affiliates. There was no recruitment strategy
for getting more affiliates. Also it was discovered that the program
was confronted with parasitic affiliates which were using various technologies
to overwrite the affiliate links and take the commissions from other
affiliates.
Solution: eBrand affiliate team started out with a
comprehensive evaluation of the affiliate program. The key failings
were identified and the action plan was put forward.
Support: The affiliates were unsupported; they was
no guidance or help on tools to use or products to promote. An Affiliate
Manager was assigned to run the program and provide full time support
to affiliates.
Clean up: Of the 10 performing affiliates it was found
that 3 were using Parasitic marketing methods to overwrite and steal
from other affiliates. eBrandz team recommended client to remove those
affiliates from the program. Also, we took various security measures
to avoid the fraudulent transaction by manually approving the Affiliates.
Increase affiliates: eBrandz, Affiliate team advised
Brett to add some Affiliate Marketing related content on his website
and provide a direct sign up link to the network from his website that
tremendously increased the number of Affiliate partners. eBrandz team
also did its own research and pitched to good potential sites to become
TheSpaceStore.com affiliates.
Results: Client started seeing improvements within
a month and Affiliate Marketing has helped the business grow tremendously.
This is what Brett has to say, “The Affiliate Programs are best
run by eBrandz, so I don't have to worry about it and I can concentrate
on my core business. Also, eBrandz Affiliate Marketing representatives
are very professional and always address my questions and concerns,
usually within an hour or so. eBrandz has helped me to compete with
bigger businesses and allow me to grow. Together we have built a foundation
for TheSpaceStore.com to grow.”